José Mª Ordovás

After having dedicated himself for more than ten years to the management of human resources departments, José María decided in 2011 to start focusing on his great vocation: helping people and organizations to develop themselves, to be masters of their destiny, to be proactive in building their future and to make sure that their vision is realized.


Previously, José María has been working as Human Resources Director for OCASO GROUP insurance company. Form 2001 to 2006 José María was the West Mediterranean Region Human Resources and Internal Communication Director at BUREAU VERITAS GROUP and Ethic Manager for the European Zone. Previously, Jose Maria has worked for ONCE (National Organization of the Blind) as Deputy HR Director, HR Project Manager and Trainer; in FOCSA (Fomento de Obras y Construcciones, today FCC) as recruiter, and Peat Marwick Mitchell & Co. (now KPMG). He has also been a member of the Board in Madrid of the Spanish Association of Personnel Management (AEDIPE).


José María has got a BA degree in Psychology (Universidad Autónoma, Madrid), a Master degree in Psychology at Work (Universidad Complutense, Madrid), a Master degree in HR Management (INSTITUTO DE EMPRESA Business School, Madrid). He is a Certified ACC coach by ICF and Co-Active Coach CPCC by the COACHES TRAINING INSTITUTE Madrid and Atlanta-GA) and business coach trained by Inspired on Demand, San José-CA (US).


In his spare time, José María loves fishing and singing. Music is his big passion, particularly choral singing. He is a member of the Chamartín Symphony Orchestra Foundation.


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Begoña de las Llanderas

Begoña de las Llanderas holds a University Degree in Communication (Universidad Complutense, Madrid) Postgraduate in Marketing (Madrid Chamber of Commerce and Industry) Certified Coach (CTI / ICF) & ORSC (CRR Global). She worked in the advertising and media industries and is considered as an excellent communicator.

During past 16 years she performed her professional career in The Boston Consulting Group, Her current focus is on Human Resources as Human Resources manager for the Business Services Team in Spain. She does selection and recruiting functions together with people’s training and development.

Begoña is a certified coactive coach (CPCC) and an organization and relational systems coach (ORSC). She has been trained on multiple methods and tools to enrich people’s development and individual or team management: Competencies HR management technics (220 hours – FES), Talent Q, Firo B–Participating in Teams, Process Communication (ProCom), Director-Coach (Institut Gestalt) Leadership and delegation skills (TMI), Motivation and Self-development. (ISAVIA), Leadership  and Team management (ISAVIA), The 4 disciplines of execution (Frankin Covey-Cegos), Communication skills (Javier Reyero, Harold Zuñiga), People’s Director (IESE-IRCO), The Coaching Game (The Coaches) and many others.

Begoña enjoys dealing with people and cultural diversity. She has traveled intensively throughout the whole world and has learned about the power of diversity. She lived in USA, Mexico and currently in Spain and has always worked in multinational environments.

For seven years, she has participated in Living Meki, a volunteering program that she founded in Meki (Ethiopia) to stimulate education and health in the region of Oromía ( and has volunteered in several other projects in India.

Curious?  Contact me to find out! 

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