Did You Know Top 3 Reasons Coaches are Engaged – ICF Information


Top 3 Reasons coaches are engaged:

  1. Develop High Potentials or facilitate transition
  2. Act as a sounding board
  3. Address derailing behavior


How much it costs:

$500 – median cost for Coaching


Is coaching personal?

76 % of time Coaches assisted executives with personal issues?


SOURCE:  International Coach Federation (ICF) – 2010 Global Awareness Consumer Study by ICF.

Forbes Columnist Forecasts Coaching as a Top Personal Branding Trend for 2015

December 2, 2014

Professional coaching is featured in a Forbes column forecasting the top personal branding trends for 2015.
In his December 2, 2014, column, titled “The Hottest Personal Branding Trends That Will Impact Your Success in 2015,” branding expert William Arruda writes that professional coaching is a worthwhile investment for individuals at all levels of an organization—not just those in the C-suite.

“Because companies continue to do more with less, they need every employee engaged and are relying on coaches to help develop talent to drive results. … Embrace coaching now—in yourself and in your team members—to advance your brand.”
Arruda also describes the trend toward hiring coaches who meet high standards of training and professional practice, as evidenced by coaching credentials and membership in professional organizations.

The column includes a quote from ICF CEO/Executive Director Magdalena Mook.
Arruda, who writes a regular column for Forbes and will soon launch his third book, Personal Branding for Coaches, is the host of the 2015 ICF Business Development Series, February 10 – 26, 2015.

Source ICF


Management Coaching Business Coaching in the Workplace (Video)

This video is about the value of Management Coaching or Coaching in the workplace.  Business Coach can coach not only the CEO or executives to become a better and effective manager, but coach groups or individuals (individual contributors) to become effective and find their career pathing.


The Value of Business Coaching (Video)

In this video interview, a former Google CEO Eric Shmidt talks about the value of business coaching.  While as a CEO, he was advised to get  a Business coach.  He found this to be the best advice given to him.
Watch the full interview here.