Did You Know Top 3 Reasons Coaches are Engaged – ICF Information


Top 3 Reasons coaches are engaged:

  1. Develop High Potentials or facilitate transition
  2. Act as a sounding board
  3. Address derailing behavior


How much it costs:

$500 – median cost for Coaching


Is coaching personal?

76 % of time Coaches assisted executives with personal issues?


SOURCE:  International Coach Federation (ICF) – 2010 Global Awareness Consumer Study by ICF.

Forbes Columnist Forecasts Coaching as a Top Personal Branding Trend for 2015

December 2, 2014

Professional coaching is featured in a Forbes column forecasting the top personal branding trends for 2015.
In his December 2, 2014, column, titled “The Hottest Personal Branding Trends That Will Impact Your Success in 2015,” branding expert William Arruda writes that professional coaching is a worthwhile investment for individuals at all levels of an organization—not just those in the C-suite.

“Because companies continue to do more with less, they need every employee engaged and are relying on coaches to help develop talent to drive results. … Embrace coaching now—in yourself and in your team members—to advance your brand.”
Arruda also describes the trend toward hiring coaches who meet high standards of training and professional practice, as evidenced by coaching credentials and membership in professional organizations.

The column includes a quote from ICF CEO/Executive Director Magdalena Mook.
Arruda, who writes a regular column for Forbes and will soon launch his third book, Personal Branding for Coaches, is the host of the 2015 ICF Business Development Series, February 10 – 26, 2015.

Source ICF


Management Coaching Business Coaching in the Workplace (Video)

This video is about the value of Management Coaching or Coaching in the workplace.  Business Coach can coach not only the CEO or executives to become a better and effective manager, but coach groups or individuals (individual contributors) to become effective and find their career pathing.


The Value of Business Coaching (Video)

In this video interview, a former Google CEO Eric Shmidt talks about the value of business coaching.  While as a CEO, he was advised to get  a Business coach.  He found this to be the best advice given to him.
Watch the full interview here.

José Mª Ordovás

After having dedicated himself for more than ten years to the management of human resources departments, José María decided in 2011 to start focusing on his great vocation: helping people and organizations to develop themselves, to be masters of their destiny, to be proactive in building their future and to make sure that their vision is realized.


Previously, José María has been working as Human Resources Director for OCASO GROUP insurance company. Form 2001 to 2006 José María was the West Mediterranean Region Human Resources and Internal Communication Director at BUREAU VERITAS GROUP and Ethic Manager for the European Zone. Previously, Jose Maria has worked for ONCE (National Organization of the Blind) as Deputy HR Director, HR Project Manager and Trainer; in FOCSA (Fomento de Obras y Construcciones, today FCC) as recruiter, and Peat Marwick Mitchell & Co. (now KPMG). He has also been a member of the Board in Madrid of the Spanish Association of Personnel Management (AEDIPE).


José María has got a BA degree in Psychology (Universidad Autónoma, Madrid), a Master degree in Psychology at Work (Universidad Complutense, Madrid), a Master degree in HR Management (INSTITUTO DE EMPRESA Business School, Madrid). He is a Certified ACC coach by ICF and Co-Active Coach CPCC by the COACHES TRAINING INSTITUTE Madrid and Atlanta-GA) and business coach trained by Inspired on Demand, San José-CA (US).


In his spare time, José María loves fishing and singing. Music is his big passion, particularly choral singing. He is a member of the Chamartín Symphony Orchestra Foundation.


Curious?  Contact me to find out! 

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Begoña de las Llanderas

Begoña de las Llanderas holds a University Degree in Communication (Universidad Complutense, Madrid) Postgraduate in Marketing (Madrid Chamber of Commerce and Industry) Certified Coach (CTI / ICF) & ORSC (CRR Global). She worked in the advertising and media industries and is considered as an excellent communicator.

During past 16 years she performed her professional career in The Boston Consulting Group, Her current focus is on Human Resources as Human Resources manager for the Business Services Team in Spain. She does selection and recruiting functions together with people’s training and development.

Begoña is a certified coactive coach (CPCC) and an organization and relational systems coach (ORSC). She has been trained on multiple methods and tools to enrich people’s development and individual or team management: Competencies HR management technics (220 hours – FES), Talent Q, Firo B–Participating in Teams, Process Communication (ProCom), Director-Coach (Institut Gestalt) Leadership and delegation skills (TMI), Motivation and Self-development. (ISAVIA), Leadership  and Team management (ISAVIA), The 4 disciplines of execution (Frankin Covey-Cegos), Communication skills (Javier Reyero, Harold Zuñiga), People’s Director (IESE-IRCO), The Coaching Game (The Coaches) and many others.

Begoña enjoys dealing with people and cultural diversity. She has traveled intensively throughout the whole world and has learned about the power of diversity. She lived in USA, Mexico and currently in Spain and has always worked in multinational environments.

For seven years, she has participated in Living Meki, a volunteering program that she founded in Meki (Ethiopia) to stimulate education and health in the region of Oromía (www.livingmeki.com) and has volunteered in several other projects in India.

Curious?  Contact me to find out! 

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Education ( Save your $100,000 )

Elite                  ashraf

Elite Coaching geared
towards Higher

What is coaching? Coaching is about helping people go further in life, and allowing them to find the answers from within.  It does not tell you what to do or what not to do. The  Elite Coaching model is unique as it looks at things in a very simple way allowing clients to reach their big dreams in baby steps.

A student might come with his/her agenda to do a masters degree in a certain field.  They are overwhelmed with the cost, which university and the effort required to accomplish the degree. First, it is important to validate whether the master’s degree is aligned with the client’s values; assessing the motive behind it and what the client will do with it.

We all need to talk to someone at some point to express our feelings, stressors, or confusion or to just get clear about the next step. Coaching allows for that as during several sessions the client and the coach meet face to face, or via phone to talk.

Education is a big topic that needs to be discussed.  Do you know that 80% of students who graduated from universities in the USA work in a different field and only 20% work in the chosen field. This is when the average bachelor’s degree costs around $100,000. Why should we invest the time, energy, and money for a major that is not aligned with our values, and something that we are not committed to?  The end result is unfulfilling and very costly.

Even more many families pressure their children towards a certain professional field.  Or worse yet, students are influenced by market demands, and what they think will earn them the most money. Studies show that when someone works in the field they are most passionate about they have the most economic success.  Wouldn’t it be better to first find validation in what your heart and mind are leading you to do, before you choose a university path?  This is what  Elite Coaching is all about.

By Ashraf  Marzzoka

Elite Coaching Center


Gwendolyn Jacquot

Gwendolyn is an expert in conflict and messy relationships which transform  into healthy, creative, connections!

What makes me different form all the other coaches out there?

During the last fourteen years of working in the corporate world I worked with people who were choosing behaviours and actions that damaged their relationships and work life. I was sad and frustrated that these gifted people lacked the tools and skills needed for a fulfilled life.

I have a HUGE love of learning about why people are the way they are. My curiosity and interest in people got me into lots of trouble as a child and now I have has become an expert for helping others with becoming more assertive, confident and courageous in making their decisions.  I will give you the ability to navigate the world of conflict and stressful relationships with tools and skill that will make life healthy, happy and successful. When you are true to yourself and what you want, you will be creative positive, exciting and committed relationships.

As a certified coach and mediator I inspire and motivate individuals, teams and families to become more effective and assertive in dealing with toxic communication, relationship building and conflict resolution.

So, what’s getting in your way…?

Do you find yourself struggling with…?

  • Not being effective in saying NO or delegating to others.
  • Not being able to negotiate or communicate your needs in a relationship.
  • Giving your power away to others in the relationship.
  • Finding that you are in Emotional Overwhelm when in a stressful situation

These struggles are common for all of us. Mishandled conflict can derail careers, lead to divorce and cause toxic family environments. Economic realities and the added stress of divorce or blended families will push you to the edge of your ability to cope.

Does this sound like you? Here’s how I can help change your reality!

  • Coaching can reduce the financial and litigation costs that impact organizations and families

The successful person knows what’s important to them and is able to have courage to overcome the self-limiting beliefs and often times life’s unexpected curve balls. Financial impact is reduced along with the physical stress cause to the body.  My down-to- earth style will help you to create,healthy and committed relationships.

  • Coaching can create a safe and creative space to find out what you really want in your relationships.

As a relationship expert I can help you to identify what your goals, needs and visions are. However, overcoming the fear of change and dealing with conflict is where I excel.  I am passionate about giving you the tools for freedom to be and do what you want with your life.

Conflict cannot disappear however it can be reduced and redirected into healthy and creative strategies. Through Conflict coaching you will develop the ability and means to successfully work through challenges to create positive change.  My passion is to challenge, motivate and inspire you to embrace your pivotal decisions in life with clarity and confidence.


Imagine what you could do with this kind of support!


Curious?  Contact me to find out! 

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