December 2, 2014
Professional coaching is featured in a Forbes column forecasting the top personal branding trends for 2015.
In his December 2, 2014, column, titled “The Hottest Personal Branding Trends That Will Impact Your Success in 2015,” branding expert William Arruda writes that professional coaching is a worthwhile investment for individuals at all levels of an organization—not just those in the C-suite.
“Because companies continue to do more with less, they need every employee engaged and are relying on coaches to help develop talent to drive results. … Embrace coaching now—in yourself and in your team members—to advance your brand.”
Arruda also describes the trend toward hiring coaches who meet high standards of training and professional practice, as evidenced by coaching credentials and membership in professional organizations.
The column includes a quote from ICF CEO/Executive Director Magdalena Mook.
Arruda, who writes a regular column for Forbes and will soon launch his third book, Personal Branding for Coaches, is the host of the 2015 ICF Business Development Series, February 10 – 26, 2015.